I will be hosting the Dave Congalton Show on Thursday, April 9th, from 5-7 pm. Newstalk 920 AM, KVEC. Topic suggestions are welcome. Call 543-8830 with your questions. Betsey
I will be hosting the Dave Congalton Show on Thursday, April 9th, from 5-7 pm. Newstalk 920 AM, KVEC. Topic suggestions are welcome. Call 543-8830 with your questions. Betsey
12 March, 2009
By Author: Gene Lewis, Director Sales & Marketing, Intuit Global Business Division
With the current financial crisis set to continue and most small businesses preparing for tough times in 2009, you should be looking at effective ways to survive a potentially long-lasting recession. While there may not be a magic wand for ensuring survival during a downturn, Intuit has some practical advice that will aid you in navigating the stormy weather ahead and, more importantly, help you sail through calmer waters on the other side. Here are Intuit's top 10 tips to successfully steer your business through the current economic climate:
Manage cash flow --It won't guarantee you a fortune but cash flow management can unlock capital, transform your bottom line and safeguard your future in uncertain times. Look at your relationships with banks, suppliers and customers and check if you are fully aware of all payment dates and their terms. Investigate if there is anything that could be modified to help you maintain a healthy cash flow, such as moving key dates and adjusting payment terms. Also, identify potential cash flow problems by forecasting peaks and troughs in your cash balance and keep an eye on market conditions.
Track finances --As part of managing your cash, the inflow and outflow of cash needs careful monitoring. Be fully aware of how much you spend and for what. This can be achieved by making sure all aspects of accounting are in order and effectively managed. Keep on top of your bookkeeping right from the beginning. Don't be tempted to put off your paperwork, otherwise you risk forgetting crucial costs or even worse failing to invoice a customer. Don't miss payment and tax deadlines to avoid paying fines.
Keep on top of debt --Along with a healthy cash flow, good credit control is essential to any business and no company can afford to not take it seriously, especially when the availability of credit is tight. Make sure to keep an eye on your debtors and credit check new customers where you can --but do not simply rely on credit ratings, make your own assessments on their propensity to pay. Once you decide to take on a new customer, agree payment terms at the order stage and make them very clear. Printing these terms on easy-to-understand invoices that go out on time can also help prompt debtors to pay. At the same time, ensure you keep on top of any debt you may have by paying off any balances without incurring charges.
Cut costs/save money --Cutting down on unnecessary expenditure can be the difference between keeping your ship afloat or going under during these difficult times. While making staff redundancies is the last resort, it doesn't have to get to that stage if you follow some simple money-saving rules. These include curtailing the amount of tax you pay via energy-efficient company cars or bringing in a spouse as a partner, haggling when buying to knock off a few extra pennies, and slashing utility bills by shopping around and looking for the best deals.
Talk to the banks --Borrowing terms have tightened as we all know and many businesses are struggling to obtain credit or renew their credit facilities. Whether this applies to you or not, it is worth striking up or maintaining a meaningful dialogue with your bank as many look to focus on customer loyalty. Review your bank charges and ask yourself if you could switch accounts and find a better deal with a new bank or if your current bank could offer you any special deals as a long-serving customer. When it comes to rolling over banking facilities, watch out for hidden charges and factor these into financial planning if necessary or look to secure alternative forms of finance such as asset based lending.
Focus strategy --Adjusting company strategy to take into account of market conditions is essential and directing your strategy towards your business' core activities often helps during a downturn. The premise is to keep doing what you do best. Assess whether your current strategy is still valid and whether you can exit non-core activities to ensure you have sufficient cash for the principal business.
Small client/big client --During an economic slowdown, bigger players operating in the same field of that of your company's are likely to focus their resources on more important and profitable clients. As a result, some smaller clients may be neglected and not looked after as usual. Take this opportunity to reach out to new prospects and maximize on your competitors' shortcomings.
Understand customers --Paying attention to your existing customers is just as vital as trying to generate new leads. Get to know them better by showing an understanding of their issues and work with them to find affordable solutions to their needs. It would be unwise to approach your existing clients, as well as prospective customers, with the same old sales pitch.
Stay above the radar --No recession lasts forever so when the economic upturn finally arrives, the name of your business should be at the forefront of people's minds. To achieve this, maintain a proactive approach to your marketing activity, investing in quality rather than quantity. The world that we live in now throws up a whole host of cheap and even free marketing opportunities so take advantage of the internet and networking at forums and events.
Spend right -- Despite the downturn, you cannot afford to stop investing in technology, in particular IT. Not only is it important strategically but it can help your business stay competitive and innovative. You don't have to go out and get the latest in cutting edge technology but purchasing some simple accounting software could go a long way in streamlining your business and separating you from the rest.
The coming year will be one of uncertainty and opportunity. While there is not much you can do to control the economy or how much your customers are spending, follow these simple steps to ensure your business stays in good health and that you set yourself up to take advantage of the upturn when it comes around.
Betsey Nash, SPHR
Human Resources Consultant
United Staffing Associates
805.269.2677 x 23
805.269-2687
Hi all – I MC’d a big social networking training event last Friday and learned how little I know. I thought you might want to “attend”. If you cannot I will be happy to “report” on what I learn. April 16 – 2pm PDT.
Bets
Betsey Nash, SPHR
Human Resources Consultant
United Staffing Associates
805.269.2677 x 23
SBA will temporarily eliminate the upfront guaranty fees on 7(a) loans approved by SBA on or after February 17, 2009. Prior to this change to the 7(a) program (one of SBA’s most popular programs), guaranty fees ranged from 2% – 3.75% of the guaranteed portion of the loan. For perspective, the guaranty fee on a $200,000 loan was $4,500, and $11,250 on a $500,000 loan.
For eligible loans approved through SBA’s 504 program on or after February 17, 2009, SBA will temporarily eliminate Third-Party Participation Fees and CDC Processing Fees (typically 1.5% of the loan amount). The 504 program is often used to purchase commercial real estate of which the borrower’s business must occupy at least 51%.
Depending on loan volume, SBA estimates that it will be able to eliminate these fees through December 31, 2009.
Call Lisa Mumford, Commercial Lender at Founders Community Bank, at 543-6500 for more information.
TechBrew Registration
The next Tech Brew will be April 13. It will be held at Mother's Tavern, SLO from 5-7:00.
Unleash your inner Dr. Frankenstein (cue the lightning flash and crackling thunder) or Nutty Professor (watch out for the flying flubber!). At the next Tech Brew mixer, come experiment with Experts Exchange as Mike Phares of Experts Exchange leads us in an exercise aimed at getting to know better the technology question and answer site that is Experts Exchange. We'll recreate the Experts Exchange model in our midst and test our effectiveness against the real thing. You'll see why they've successfully solved more than 2.4 million tech problems. There will be some freebies for attendees and a prize for the person whose question gets answered. Experts Exchange, your technology problems... solved.
Keep up on what's new on the Central Coast in a casual, social atmosphere. Join us for a cash bar, appetizers and lots of time to talk to other technology professionals.
Check out pictures from the last Tech Brew when Kyle from iFixit demonstrated how to replace the battery in an iPod.
For more information, e-mail us or call Clever Ducks 805.543.1930.