By Ellen Curtis, Creative Commander, Whizbang
I saw an article in Fast Company about BHAG. (Big Hairy Audacious Goal). James Collins and Jerry Porras coined this phrase in a book "Built to Last". They define BHAG as "clear and compelling and serves as a unifying focal point of effort, often creating immense team spirit."
Microsoft's BHAG, for example, is " A computer on every desk and in every home, all running Microsoft software."
In the spirit of sharing, I offer my BHAG for Whizbang:
The marketing whizs of the Central Coast with 288 business people engaging our services in 2010.
What's your BHAG?
Professional Networking is a group of proactive business executives that are committed to assisting fellow members grow and expand their businesses through quality lead generation, strategic relationships and on going education.
Thursday, October 22, 2009
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