By Ellen Curtis, Creative Commander, Whizbang
I saw an article in Fast Company about BHAG. (Big Hairy Audacious Goal). James Collins and Jerry Porras coined this phrase in a book "Built to Last". They define BHAG as "clear and compelling and serves as a unifying focal point of effort, often creating immense team spirit."
Microsoft's BHAG, for example, is " A computer on every desk and in every home, all running Microsoft software."
In the spirit of sharing, I offer my BHAG for Whizbang:
The marketing whizs of the Central Coast with 288 business people engaging our services in 2010.
What's your BHAG?
Thursday, October 22, 2009
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